The reset button.
Tiny yet extremely powerful. Obscurely placed yet its effects instantly noticeable.
No wonder we avoid using them until its absolutely necessary.
As a child, I had a strange obsession with reset buttons. Once I found out they existed, there was no going back.
I would search our house looking for a safety pin to reset my Tamagotchi or whatever craze I was into at the time.
Looking back now, I see that I was drawn to reset buttons because of my fascination with starting over.
Getting back to ground zero, where it all began, kept things fresh and helped me escape the inevitable rut I would experience after using a toy for a few weeks.
Pressing reset gave me a new start and allowed me to use what I had learned from using them in the past to make my next attempts even better.
It’s probably the same reason why so many people relish in the last leg of the year, living for new year’s day – the ultimate reset button on our yearly calendar.
As we get into the full swing of the last quarter, deep self-reflection kicks in.
We finally get the chance to consider what worked and what didn’t. Then we have the opportunity to decide what needs to be scrapped and what could do with some re-tweaking.
But more importantly, we give ourselves permission to slow down and consider where we want to go next.
Let go of the old & embrace the treasures in the new
Whatever your views are on starting over, there’s no denying that when we want to help our customers reach new heights, doing the same old same won’t cut it.
And, sometimes that may involve having to get rid of everything and build something special on a squeaky-clean slate.
Now, it’s easy to view this approach as wasteful, irresponsible, and even plain stupid –
yet its anything but.
In fact. it may be the nudge your business needs to start educating your audience in a way that’s more in line with their wants and needs as well as create the chance to develop deeper connections with them.
Courage is sold separately
To give you a source of inspiration, we needn’t look further than some of the world’s most successful entrepreneurs.
Most of us are familiar with the story of Colonel Sanders, the fearless entrepreneur who after multiple business failures brought the world KFC at age 65. It was undoubtedly a risky move, thwarted with challenges. However, the Colonel’s decision to start again paid off, big time – and continues to do so long after his reign.
Because he chose to reset, we get to enjoy some one-of-a-kind, deliciously crispy, southern fried chicken in restaurants worldwide.
But even if you’re not a fast-food lover I’m sure you can respect his bravery, self-confidence, and focus it took to take such a huge risk, start afresh and give it all he had.
They have the potential to be life and business changing.
You’ve Done This Before
Think about it.
At some point in our lives knowingly or not, we’ve all hit the reset button.
Whether it was choosing to go to college, change jobs, move to another country, or even deciding to restore your misbehaving laptop to its factory setting.
All of these events had something in common
You took a deep breath and went for it.
That’s not to say that the leap was something you did on a whim. Nope. It was carefully calculated, with a growth mindset, knowing that there was more out there for you.
Surely, there Must be Another Way, Right? Maybe Not…
Now, you may be wondering why anyone would opt for such drastic measures. Surely, what you have now can be salvaged right? Well, it depends.
There are levels to this.
You may be able to pick out the content pieces that are working and plug them into your new content marketing plan.
However, If your content is significantly misaligned with your audience’s wants and needs and doesn’t match your brand messaging, you’ll have an uphill battle to get it where it should be. Plus, even after the investment of time and money there’s no guarantee it’ll work the second time around.
In other words, it can be easier to start from scratch than to attempt to piece things together by editing existing content in a last-ditch attempt to ‘fix’ them.
Considering this, you may have realised that you need a fresh start your content. Perhaps your content has:-
- Has strayed away from your branding
- Isn’t getting the reception you’d hoped for
- no longer matches your goals as you’re taking your business in a different direction
Smashing the reset button can be the catalyst you need to get back on track.
To Reset or Not To Reset, That Is The Question
I’m not going to lie to you.
Hitting the reset button can be one of the scariest things you’ll ever do.
Once you press it, there’s no going back. You’re committed. All in on your new path without the option to retreat into what once was. (No wonder reset buttons so small!)
But even with this fact its important to remember that we never truly start from scratch but instead, we start armed with experience. Experience of wins and losses that we can use it to push us forward if we actively choose so.
So, have a think. Are you putting your best foot forward in your content marketing?
If you’re not, a hard reset may be one of the best business decisions you’ll ever make.
So, what’s it going to be?
If you’re ready to hit the reset button on your content marketing, click the button below and let’s get things moving!