Blog
I’ll be covering topics like Artificial Inteligence, B2B Tech, and Digital Marketing Trends. Stick around!
The B2B Content Marketing Game Plan Your Tech Biz Can’t Afford To Miss
Did you know that buyers consume a whopping 11.4 pieces of content before they decide to purchase? Yup. Content marketing is a pretty big deal, even in the B2B marketing space. It plays a key role in attracting target clients, building an engaged audience, and...
Why Embracing Cloud Technology Could Be the Best Decision of Your (Business) Life
In recent years digital transformation has gained trend-like status. Everywhere you look, companies are doing away with traditional technology, swapping desktops for laptops and docking stations and hard drives for cloud storage with the aim of driving efficiency and...
5 SEO Tips to Boost your B2B Marketing Content for Your Tech Business
Continuing on the in my reset series, today we'll be taking a look at the infamous topic SEO. SEO has always been the marketing world’s sweetheart and this popularity shows no signs of waning. Even in the B2B marketing space, SEO is recognized as a vital component of...
3 Solid Reasons Why Your Business Should Use Chat Apps to Optimize Customer Interactions
Today, you only need to turn on your smartphone to know we live in a noisy, fast-paced, digital world. Distractions like emails, ads, and notifications persistently occupy our time and attention span. As a result, it can be difficult for us to consistently reach our...
6 Simple Ways to Kick Off Your Content Marketing with a Bang in 2020
Ah! The new year is officially upon us. A time filled with high expectations, abundant drive, and inspiring hope. There couldn’t be a better time to build upon the Q4 momentum you gathered to take your business to the next level. But you know that. So, the question...
Restart Your Content Marketing: The Shocking Power of the Reset Button
The reset button. Tiny yet extremely powerful. Obscurely placed yet its effects instantly noticeable. No wonder we avoid using them until its absolutely necessary. As a child, I had a strange obsession with reset buttons. Once I found out they existed, there...
(Info bip Sample) All About the Benjamins: How Chat Apps Can Make it Rain for Your Tech Business
These days, you only need to turn on your smartphone to be hit with the reality that we live in a noisy, fast-paced, digital world. Distractions like emails, ads, and notifications persistently bombard us, occupying our time and headspace. As a result, it can be...
AI in Marketing: The Good, The Bad, And The Downright Ugly
Want to start a juicy debate? Drop the word ‘Artificial Intelligence’ in a room filled with marketers and watch it come alive with heated discussions! But, all jokes aside, love it or hate it, there’s no denying that Artificial Intelligence (AI) has been game-changing...
Thinking of hiring a B2B Copywriter? Here’s what you need to know…
By definition, a copywriter's role is to craft copy that influences people to take action. And more often than not, that is to make a purchase. As the global market continues to expand there is an ever-increasing demand for stellar copywriters who can help brands...
3 Irrefutable reasons why your Tech business needs a blog
If you don't have a blog or have gradually phased out posting on your old one yet business is ticking along just fine, you'd be forgiven for questioning why your tech business needs a blog. To make matters even more confusing, it only takes one session of scrolling...
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